Services

Subscription SaaS products

Turning a service into a recurring product: trials, plans, automated payment, failed-payment recovery and a self-service customer area.

Stripe
Abonnements
Multi-comptes

3
Work cited: 3
Technologies used: 4
Markets served: 3
Languages by default

Recurring revenue changes the architecture

Billing once is simple. Billing every month means handling mid-period plan changes, failed charges, dunning, cancellations and access that must close at the right moment. That is where most projects come unstuck.

What we put in place

Plans and tiers, switching immediately or at renewal

Trial period, with or without a card

Automated collection through Stripe, and compliant invoicing

Automated recovery of failed payments, before access is suspended

Customer area: invoices, current plan, self-service cancellation

Internal dashboard: active subscribers, monthly revenue, churn

Access rights follow the subscription

A suspended subscription must close the right scope of access without deleting data. That logic is written explicitly, tested, and auditable from the back office.

Timeline and budget

A usable subscription product starts at €25,000 and two to four months, depending on the number of plans and the complexity of entitlements.

The three decisions that are costly to get wrong

How the plans are split. Too many tiers paralyse the prospect; too few leave money on the table. We recommend starting with two plans and one add-on, then refining with your real data rather than assumptions.

The free trial, with or without a card. Without a card you get many sign-ups and few conversions; with a card, the reverse. Both can be built; the choice is discussed against your numbers and your sales cycle.

What happens on a failed payment. Suspending immediately loses good-faith customers whose card has simply expired. We put a dunning sequence in place before any access is cut, plus a configurable grace period.

The screens that determine revenue

The pricing page, the sign-up form and the payment page. Three screens, and most of your conversion rate. We spend more time on those than on the homepage, because that is where visitors drop out — one field too many, one ambiguous price statement, and the basket empties.

Access rights follow the subscription

A suspended subscription must close the right scope of access without deleting data: a customer who returns must find their history intact. That logic is written explicitly, tested, and auditable from the back office. It is the point that most often breaks on products inherited from another supplier.

What is included

Design of the pricing, sign-up and payment screens

Build of the product and its customer area

Plans, tiers, add-ons, and mid-period switching

Trial period, with or without a card

Stripe integration and compliant invoicing

Automated recovery of failed payments

Self-service cancellation, without going through your support

Internal dashboard: subscribers, recurring revenue, churn

Training and written documentation

What is not included

Defining your pricing policy, your terms, and Stripe's fees. We give an opinion on pricing when asked — we see a lot of it — but the decision stays yours.

And after launch

A subscription product is steered with numbers: active subscribers, monthly recurring revenue, churn, failed payments, time to first conversion. The internal dashboard shows them from the first version, because reading them weekly is vastly better than reconstructing them after six months.

Proof